Browsing Congreso Nacional de Marketing (29º. 2017. Sevilla) by Subject "Multichannel retailing"
Now showing items 1-1 of 1
-
Presentation
Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics
(ESIC, 2017)As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence ...