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- Congreso Nacional de Marketing (29º. 2017. Sevilla)
- Browsing Congreso Nacional de Marketing (29º. 2017. Sevilla) by Author
Browsing Congreso Nacional de Marketing (29º. 2017. Sevilla) by Author "Martínez, Eva"
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Presentation
Effects of service experience on customer responses to the hotel chain
Bravo, Rafael; Martínez, Eva; Pina, José M. (ESIC, 2017)This paper analyses customer experience in a hotel and its impact on the customer attitudes to both the individual hotel ...