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dc.creatorSanz-Marcos, Palomaes
dc.date.accessioned2018-07-13T10:27:24Z
dc.date.available2018-07-13T10:27:24Z
dc.date.issued2018
dc.identifier.citationSanz-Marcos, P. (2018). Theoretical approach of branding from a semiotic perspective. IROCAMM: International Review Of Communication And Marketing Mix, 1, 105-129.
dc.identifier.issne 2605-0447es
dc.identifier.urihttps://hdl.handle.net/11441/77257
dc.description.abstractThis paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the traditional semiotics authors and how those have been influenced other academics who have researched branding from a semiotic perception. This research provides a literature revision theoretical of the brand from a semiotic insight considering its theoretical framework and the implementations of some of the analysis models for a deep revision of the implications of semiotics in branding.es
dc.description.abstractEste artículo describe la importancia del mundo de los signos y símbolos relacionados con la gestión de marca. Exploraremos los autores semióticos tradicionales y cómo estos han influenciado a otros académicos que han investigado la marca desde una percepción semiótica. Esta investigación proporciona una revisión de la literatura teórica de la marca desde una perspectiva semiótica considerando su marco teórico y la implementación de algunos de los modelos de análisis para una revisión profunda de sus implicaciones en relación a la marca.es
dc.formatapplication/pdfes
dc.language.isoenges
dc.publisherUniversidad de Sevillaes
dc.relation.ispartofIROCAMM: International Review Of Communication And Marketing Mix, 1, 105-129.
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSemioticses
dc.subjectBrandinges
dc.subjectSignses
dc.subjectMeaningses
dc.subjectMarketinges
dc.subjectSemióticaes
dc.subjectMarcaes
dc.subjectSignoses
dc.subjectSignificadoses
dc.subjectMarketinges
dc.titleTheoretical approach of branding from a semiotic perspectivees
dc.typeinfo:eu-repo/semantics/articlees
dcterms.identifierhttps://ror.org/03yxnpp24
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literaturaes
dc.relation.publisherversionhttps://editorial.us.es/es/numero-1-2018es
dc.identifier.doi10.12795/IROCAMM.2018.i1.07es
idus.format.extent15es
dc.journaltitleIROCAMM: International Review Of Communication And Marketing Mixes
dc.publication.issue1es
dc.publication.initialPage105es
dc.publication.endPage129es

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Except where otherwise noted, this item's license is described as: Attribution-NonCommercial-NoDerivatives 4.0 Internacional