ListarIROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1 por materia "Publicidad"
Mostrando ítems 1-2 de 2
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Artículo
Digital advertising storytelling: consumer educommunication
(Universidad de Sevilla, 2018)This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. ...
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Artículo
Rational vs emotional communication models. Definition parameters of advertising discourses
(Universidad de Sevilla, 2018)The new information technology, as well as changes in the consumer, have generated transformations in the strategic ...