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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1
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Listar IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1 por autor "Jiménez-Marín, Gloria"
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Shopping as a selling strategy for tourism: combination of marketing mix tools
Jiménez-Marín, Gloria (Universidad de Sevilla, 2018)The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the ...