Listar IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1 por título
Mostrando ítems 6-7 de 7
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Artículo
Theoretical approach of branding from a semiotic perspective
(Universidad de Sevilla, 2018)This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the ...
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Artículo
Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...