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- IROCAMM: International Review of Communication and Marketing Mix
- Listar IROCAMM: International Review of Communication and Marketing Mix por autor
Listar IROCAMM: International Review of Communication and Marketing Mix por autor "Oyekunle, Olubusola Temiloluwa"
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Artículo
Effect of service brand equity on brand relationship of selected fast food in Nigeria
Tijani, Usman Moyosore; Balogun, Mustapha Tosin; Oyekunle, Olubusola Temiloluwa (Universidad de Sevilla, 2023)Companies with a strong brand are less vulnerable to competitors’ marketing methods, resulting in higher profit margins, ...
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Artículo
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
Oyekunle, Olubusola Temiloluwa; Tijani, Usman Moyosore; Balogun, Mustapha Tosin (Universidad de Sevilla, 2022)This study investigated the effect of sales promotion on customer patronage of household appliances in Lagos State. The ...