- idUS
- Editorial US
- Revistas US
- IROCAMM: International Review of Communication and Marketing Mix
- Browsing IROCAMM: International Review of Communication and Marketing Mix by Author
Browsing IROCAMM: International Review of Communication and Marketing Mix by Author "Aira, Toni"
Now showing items 1-1 of 1
-
Article
Are the spin doctors a figure of priority interest for public relations?
Vilajoana-Alejandre, Sandra; Aira, Toni (Universidad de Sevilla, 2019)This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the ...