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Browsing IROCAMM: International Review of Communication and Marketing Mix by Author "Abdullah Ali, Kawar"
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Article
The Impact of Marketing Strategy on the Sales Performance: A study of Micro and Small enterprises’ owners
Abdullah Ali, Kawar; Mustafa Ameen, Ayoub A.; Farhad Ali Tirwanshi, Kawar (Universidad de Sevilla, 2024)The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed ...