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Browsing IROCAMM: International Review of Communication and Marketing Mix by Author "Álvarez Rodríguez, Víctor"
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Article
Tipos de product placement: una visión teórica
Álvarez Rodríguez, Víctor (Universidad de Sevilla, 2020)La técnica publicitaria de product placement es una herramienta de comunicación comercial ligada al sector audiovisual ...