Browsing IROCAMM: International Review of Communication and Marketing Mix by Issue Date
Now showing items 1-20 of 96
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Digital advertising storytelling: consumer educommunication
(Universidad de Sevilla, 2018)This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. ...
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Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...
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Acts or events? A perspective from the marketing mix
(Universidad de Sevilla, 2018)La literatura existente en torno a las relaciones píublicas, el ceremonial y el protocolo alterna como sinónimos los ...
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L’approche scientifique de la sémiothique française: réflexions contemporaines
(Universidad de Sevilla, 2018)Le sens est indéfinissable.dans sa totalité et sa complexité La sémiotique de l'École de Paris repose sur cette hypothèse ...
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Theoretical approach of branding from a semiotic perspective
(Universidad de Sevilla, 2018)This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the ...
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Rational vs emotional communication models. Definition parameters of advertising discourses
(Universidad de Sevilla, 2018)The new information technology, as well as changes in the consumer, have generated transformations in the strategic ...
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Shopping as a selling strategy for tourism: combination of marketing mix tools
(Universidad de Sevilla, 2018)The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the ...
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Art at the point of sale : Its communicative potential and four different possibilities of application
(Universidad de Sevilla, 2019)In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering ...
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Public Relations and Events: The Organization of Festivals as a Tool for Cultural Promotion
(Universidad Sevilla, 2019)Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture ...
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The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do ...
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Exploratory factorial structure of Internet user reliability on the eve of federal elections
(Universidad de Sevilla, 2019)Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting ...
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Contemporary terrorism in Syria through political cartoons
(Universidad de Sevilla, 2019)The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image ...
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Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market
(Universidad de Sevilla, 2019)The relationship between brands and culture is not something new for brand managers. Starting from a situation of social ...
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False news and the work of information professionals in the coverage of events
(Universidad de Sevilla, 2019)In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television ...
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How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business
(Universidad de Sevilla, 2019)Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in ...
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Communication and advertising in NGDOs: Present and future
(Universidad de Sevilla, 2019)Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business ...
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Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...
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Are the spin doctors a figure of priority interest for public relations?
(Universidad de Sevilla, 2019)This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the ...
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Inclusive Application Interface Designe Aimed at Functional Illiterates
(Universidad Sevilla, 2019-12-31)In this article, we highlight aspects of an investigation that seeks to build an inclusive design, which can support the ...
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The Impact of Digital Influences on Teen Identity Building
(Universidad Sevilla, 2019-12-31)Nowadays, the use of information and communication technologies has generated significant social, economic and cultural ...