dc.creator | Ramírez Hurtado, José Manuel | es |
dc.creator | Guerrero Casas, Flor María | es |
dc.creator | Rondán Cataluña, Francisco Javier | es |
dc.date.accessioned | 2017-05-09T12:43:21Z | |
dc.date.available | 2017-05-09T12:43:21Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Ramírez Hurtado, J.M., Guerrero Casas, F.M. y Rondán Cataluña, F.J. (2011). Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain. Tourism Analysis, 16 (5), 543-555. | |
dc.identifier.issn | 1083-5423 (impreso) | es |
dc.identifier.issn | 1943-3999 (electrónico) | es |
dc.identifier.uri | http://hdl.handle.net/11441/59562 | |
dc.description.abstract | Travel agency industry is one of the most important and relevant activities of franchise in many
countries. One key aspect necessary for the suitable development of the franchise system in any
country is the expansion of the franchisors. For this challenge to be a success, the franchisors must
select the franchisees correctly. In this work the characteristics of potential franchisees preferred by
franchisors are analyzed. A study was made in one of the most dynamic and important industries of
the franchise system, that of travel agencies, and it used a combination of the methodologies of conjoint
analysis and principal component analysis. The results show the profile preferred by the franchisors
and give a ranking of the most important characteristics that the franchisors look for in travel
agency franchisees | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.publisher | Cognizant Communication Corporation | es |
dc.relation.ispartof | Tourism Analysis, 16 (5), 543-555. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Franchising | es |
dc.subject | Preferences | es |
dc.subject | Travel agency | es |
dc.subject | Conjoint analysis | es |
dc.subject | Principal component analysis | es |
dc.title | Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | https://doi.org/10.3727/108354211X13202764960627 | es |
dc.identifier.doi | 10.3727/108354211X13202764960627 | es |
idus.format.extent | 13 | es |
dc.journaltitle | Tourism Analysis | es |
dc.publication.volumen | 16 | es |
dc.publication.issue | 5 | es |
dc.publication.initialPage | 543 | es |
dc.publication.endPage | 555 | es |