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dc.creatorRamírez Hurtado, José Manueles
dc.creatorGuerrero Casas, Flor Maríaes
dc.creatorRondán Cataluña, Francisco Javieres
dc.date.accessioned2017-05-09T12:43:21Z
dc.date.available2017-05-09T12:43:21Z
dc.date.issued2011
dc.identifier.citationRamírez Hurtado, J.M., Guerrero Casas, F.M. y Rondán Cataluña, F.J. (2011). Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain. Tourism Analysis, 16 (5), 543-555.
dc.identifier.issn1083-5423 (impreso)es
dc.identifier.issn1943-3999 (electrónico)es
dc.identifier.urihttp://hdl.handle.net/11441/59562
dc.description.abstractTravel agency industry is one of the most important and relevant activities of franchise in many countries. One key aspect necessary for the suitable development of the franchise system in any country is the expansion of the franchisors. For this challenge to be a success, the franchisors must select the franchisees correctly. In this work the characteristics of potential franchisees preferred by franchisors are analyzed. A study was made in one of the most dynamic and important industries of the franchise system, that of travel agencies, and it used a combination of the methodologies of conjoint analysis and principal component analysis. The results show the profile preferred by the franchisors and give a ranking of the most important characteristics that the franchisors look for in travel agency franchiseeses
dc.formatapplication/pdfes
dc.language.isoenges
dc.publisherCognizant Communication Corporationes
dc.relation.ispartofTourism Analysis, 16 (5), 543-555.
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectFranchisinges
dc.subjectPreferenceses
dc.subjectTravel agencyes
dc.subjectConjoint analysises
dc.subjectPrincipal component analysises
dc.titleInterpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spaines
dc.typeinfo:eu-repo/semantics/articlees
dcterms.identifierhttps://ror.org/03yxnpp24
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttps://doi.org/10.3727/108354211X13202764960627es
dc.identifier.doi10.3727/108354211X13202764960627es
idus.format.extent13es
dc.journaltitleTourism Analysises
dc.publication.volumen16es
dc.publication.issue5es
dc.publication.initialPage543es
dc.publication.endPage555es

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
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