Show simple item record

Article

dc.creatorMartelo-Landroguez, Silviaes
dc.creatorBarroso Castro, Carmenes
dc.creatorCepeda-Carrión, Gabrieles
dc.date.accessioned2017-02-23T12:34:21Z
dc.date.available2017-02-23T12:34:21Z
dc.date.issued2015
dc.identifier.citationMartelo-Landroguez, S., Barroso Castro, C. y Cepeda-Carrión, G. (2015). The cycle of customer value: a model integrating customer and firm perspectives. Journal of business economics and management, 16 (2), 467-481.
dc.identifier.issn1611-1699 (versión impresa)es
dc.identifier.issn2029-4433 (versión electrónica)es
dc.identifier.urihttp://hdl.handle.net/11441/54788
dc.description.abstractThe aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer value seen from the customer perspective and customer value seen from the firm perspective, and how this relationship might affect the value created for the customer. We propose that such a relationship exists, and attempt to create an integrated view of customer value. We have not found any papers that focus on the relationship between these two perspectives of customer value, and our aim is to bridge this gap in the literature. Thus, the authors test, in a quantitative study utilizing structural equation models (SEM), how a firm should create value in order to be perceived by the customers, and how this value could be appropriated in the international banking industry. The results show to the managers that value creation impacts on perceived value but not on value appropriationes
dc.formatapplication/pdfes
dc.language.isoenges
dc.publisherVilnius Gediminas Technical University ; Taylor & Francises
dc.relation.ispartofJournal of business economics and management, 16 (2), 467-481.
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectvaluees
dc.subjectperceived valuees
dc.subjectvalue creationes
dc.subjectvalue appropriationes
dc.subjectcustomer valuees
dc.subjectstrategic managementes
dc.titleThe cycle of customer value: a model integrating customer and firm perspectiveses
dc.title.alternativeThe cycle of customer value: a model of returnes
dc.typeinfo:eu-repo/semantics/articlees
dc.type.versioninfo:eu-repo/semantics/submittedVersiones
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttp://dx.doi.org/10.3846/16111699.2013.770788es
dc.identifier.doi10.3846/16111699.2013.770788es
idus.format.extent15 p.es
dc.journaltitleJournal of business economics and managementes
dc.publication.volumen16es
dc.publication.issue2es
dc.publication.initialPage467es
dc.publication.endPage481es

FilesSizeFormatViewDescription
the cycle of customer value.pdf391.9KbIcon   [PDF] View/Open  

This item appears in the following collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as: Attribution-NonCommercial-NoDerivatives 4.0 Internacional