dc.creator | Martelo-Landroguez, Silvia | es |
dc.creator | Barroso Castro, Carmen | es |
dc.creator | Cepeda-Carrión, Gabriel | es |
dc.date.accessioned | 2017-02-23T12:34:21Z | |
dc.date.available | 2017-02-23T12:34:21Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Martelo-Landroguez, S., Barroso Castro, C. y Cepeda-Carrión, G. (2015). The cycle of customer value: a model integrating customer and firm perspectives. Journal of business economics and management, 16 (2), 467-481. | |
dc.identifier.issn | 1611-1699 (versión impresa) | es |
dc.identifier.issn | 2029-4433 (versión electrónica) | es |
dc.identifier.uri | http://hdl.handle.net/11441/54788 | |
dc.description.abstract | The aim of this paper is to contribute to the strategic management literature by
identifying a relationship between customer value seen from the customer perspective and
customer value seen from the firm perspective, and how this relationship might affect the
value created for the customer. We propose that such a relationship exists, and attempt
to create an integrated view of customer value. We have not found any papers that focus
on the relationship between these two perspectives of customer value, and our aim is to
bridge this gap in the literature. Thus, the authors test, in a quantitative study utilizing
structural equation models (SEM), how a firm should create value in order to be perceived
by the customers, and how this value could be appropriated in the international banking
industry. The results show to the managers that value creation impacts on perceived value
but not on value appropriation | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.publisher | Vilnius Gediminas Technical University ; Taylor & Francis | es |
dc.relation.ispartof | Journal of business economics and management, 16 (2), 467-481. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | value | es |
dc.subject | perceived value | es |
dc.subject | value creation | es |
dc.subject | value appropriation | es |
dc.subject | customer value | es |
dc.subject | strategic management | es |
dc.title | The cycle of customer value: a model integrating customer and firm perspectives | es |
dc.title.alternative | The cycle of customer value: a model of return | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/submittedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | http://dx.doi.org/10.3846/16111699.2013.770788 | es |
dc.identifier.doi | 10.3846/16111699.2013.770788 | es |
idus.format.extent | 15 p. | es |
dc.journaltitle | Journal of business economics and management | es |
dc.publication.volumen | 16 | es |
dc.publication.issue | 2 | es |
dc.publication.initialPage | 467 | es |
dc.publication.endPage | 481 | es |