dc.creator | Martelo-Landroguez, Silvia | es |
dc.creator | Barroso Castro, Carmen | es |
dc.creator | Cepeda-Carrión, Gabriel | es |
dc.date.accessioned | 2017-02-23T11:28:39Z | |
dc.date.available | 2017-02-23T11:28:39Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Martelo-Landroguez, S., Barroso Castro, C. y Cepeda-Carrión, G. (2013). The use of organizational capabilities to increase customer value. Journal of business research, 66 (10), 2042-2050. | |
dc.identifier.issn | 0148-2963 | es |
dc.identifier.uri | http://hdl.handle.net/11441/54762 | |
dc.description.abstract | The importance of the customer's role in the management of a firm has been increasing for the last twenty
years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing
customer value creation and the focus of this paper is on market orientation, knowledge management and
customer relationship management. The aim of the study is also to identify possible combinations of these
organizational capabilities and to propose and analyze a sequence that will allow the creation of superior
customer value. Thus, the authors test how a firm should recombine its existing capabilities when customers
demand superior value in the Spanish banking industry. The results show that a specific combination of organizational
capabilities can increase the customer value | es |
dc.description.sponsorship | Ministerio de Educación ECO2011-28 641-C02-01 | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.publisher | Elsevier | es |
dc.relation.ispartof | Journal of business research, 66 (10), 2042-2050. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Dynamic capabilities | es |
dc.subject | Knowledge management | es |
dc.subject | Market orientation | es |
dc.subject | Customer value | es |
dc.title | The use of organizational capabilities to increase customer value | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/acceptedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.projectID | ECO2011-28 641-C02-01 | es |
dc.relation.publisherversion | http://dx.doi.org/10.1016/j.jbusres.2013.02.030 | es |
dc.identifier.doi | 10.1016/j.jbusres.2013.02.030 | es |
idus.format.extent | 9 | es |
dc.journaltitle | Journal of business research | es |
dc.publication.volumen | 66 | es |
dc.publication.issue | 10 | es |
dc.publication.initialPage | 2042 | es |
dc.publication.endPage | 2050 | es |
dc.contributor.funder | Ministerio de Economía y Competitividad (MINECO). España | |