Mostrar el registro sencillo del ítem

Artículo

dc.creatorMartelo-Landroguez, Silviaes
dc.creatorBarroso Castro, Carmenes
dc.creatorCepeda-Carrión, Gabrieles
dc.date.accessioned2017-02-22T14:03:34Z
dc.date.available2017-02-22T14:03:34Z
dc.date.issued2011
dc.identifier.citationMartelo-Landroguez, S., Barroso Castro, C. y Cepeda-Carrión, G. (2011). Creating dynamic capabilities to increase customer value. Management Decision, 49 (7), 1141-1159.
dc.identifier.issn0025-1747es
dc.identifier.urihttp://hdl.handle.net/11441/54668
dc.description.abstractPurpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer relationship management). It seeks to analyze the potential interaction between them that would lead to the creation of superior customer value. Design/methodology/approach – The research question is: “If the customer demands superior value, how should a firm combine its existing capabilities in order to offer this superior value?” Findings – It is clear that one should turn to dynamic capabilities to explain the connection between the interaction of these three capabilities and superior customer value. Firms are aware of the customers’ demand for superior value and need to know how to combine their existing capabilities to offer this superior value. Practical implications – A possible way of increasing the value created for the customer is proposed, which is a key factor for the increasing number of firms seeking new ways to achieve and maintain competitive advantage. Originality/value – It is posited that the interaction between the three proposed capabilities constitutes a dynamic capabilityes
dc.formatapplication/pdfes
dc.language.isoenges
dc.publisherEmeraldes
dc.relation.ispartofManagement Decision, 49 (7), 1141-1159.
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCustomer valuees
dc.subjectDynamic capabilitieses
dc.subjectMarket orientationes
dc.subjectKnowledge managementes
dc.subjectCustomer relationship managementes
dc.titleCreating dynamic capabilities to increase customer valuees
dc.typeinfo:eu-repo/semantics/articlees
dcterms.identifierhttps://ror.org/03yxnpp24
dc.type.versioninfo:eu-repo/semantics/acceptedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttp://dx.doi.org/10.1108/00251741111151181es
dc.identifier.doi10.1108/00251741111151181es
idus.format.extent19es
dc.journaltitleManagement Decisiones
dc.publication.volumen49es
dc.publication.issue7es
dc.publication.initialPage1141es
dc.publication.endPage1159es

FicherosTamañoFormatoVerDescripción
Creating dynamic capabilities ...317.3KbIcon   [PDF] Ver/Abrir  

Este registro aparece en las siguientes colecciones

Mostrar el registro sencillo del ítem

Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Excepto si se señala otra cosa, la licencia del ítem se describe como: Attribution-NonCommercial-NoDerivatives 4.0 Internacional