Browsing IROCAMM: International Review of Communication and Marketing Mix - 2024 - Vol. 7/1 by Title
Now showing items 5-7 of 7
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Article
Percepciones sobre discursos de género y empoderamiento en la publicidad peruana: un estudio con jóvenes universitarias
(Universidad de Sevilla, 2024)Este estudio examina las percepciones de jóvenes universitarias en Perú sobre los discursos de género y empoderamiento femenino ...
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Article
The commercialization of the Internet in Spain and its impact on communication between 1980 and 2000
(Universidad de Sevilla, 2024)Although the first Internet experiences in Spain are related to e-mail and the use of some functionalities, such as file ...
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Article
The Impact of Marketing Strategy on the Sales Performance: A study of Micro and Small enterprises’ owners
(Universidad de Sevilla, 2024)The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed ...