dc.creator | Sánchez Franco, Manuel Jesús | es |
dc.creator | Buitrago Esquinas, Eva María | es |
dc.creator | Yñíguez Ovando, Rocío | es |
dc.date.accessioned | 2023-12-15T14:11:06Z | |
dc.date.available | 2023-12-15T14:11:06Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Sánchez Franco, M.J., Buitrago Esquinas, E.M. y Yñiguez Ovando, R. (2012). How to intensify the individual’s feelings of belonging to a social networking site? Contributions from community drivers and post-adoption behaviours. Management Decision, 50 (6), 1137-1154. https://doi.org/10.1108/00251741211238373. | |
dc.identifier.issn | 1758-6070 | es |
dc.identifier.uri | https://hdl.handle.net/11441/152578 | |
dc.description.abstract | Purpose – This paper aims to test an interaction effects model that includes perceived community
support, community satisfaction, and post-adoption behaviours by analysing a social networking site
called Tuenti. Inclusion of routinisation as a moderator allows, in particular, the overcoming of
inconsistencies of relationships among key drivers found in previous studies.
Design/methodology/approach – The research uses partial least squares to estimate the
parameters of the interaction effects model.
Findings – Overall, community satisfaction leads Tuenti members to develop community
participation and feelings of belonging, and identification with other members. In particular,
routinised behaviours predispose members to a higher influence of community satisfaction on
community integration – reducing the main effect of perceived support. The higher community
satisfaction also results in a lower influence of perceived support on active participation.
Originality/value – Although previous research provides evidence of the possible effects of
perceived community support and satisfaction on social behaviours, a review of the literature reveals
that there are still very few published studies that analyse the interaction effects of community
satisfaction and routinisation and consequently, improve the explanatory power of the theoretical
framework. | es |
dc.description.sponsorship | Junta de Andalucía SEJ-5801 | es |
dc.format | application/pdf | es |
dc.format.extent | 18 p. | es |
dc.language.iso | eng | es |
dc.publisher | Emerald | es |
dc.relation.ispartof | Management Decision, 50 (6), 1137-1154. | |
dc.rights | Atribución-NoComercial 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | * |
dc.subject | Social networking sites | es |
dc.subject | Perceived community support | es |
dc.subject | Community satisfaction | es |
dc.subject | Routinisation | es |
dc.subject | Interaction effects | es |
dc.subject | Behaviour | es |
dc.subject | Social networks | es |
dc.subject | Communities | es |
dc.title | How to intensify the individual’s feelings of belonging to a social networking site? Contributions from community drivers and post-adoption behaviours | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/acceptedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Economía Aplicada III | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Análisis Económico y Economía Política | es |
dc.relation.projectID | 5801 | es |
dc.relation.publisherversion | https://doi.org/10.1108/00251741211238373 | es |
dc.identifier.doi | 10.1108/00251741211238373 | es |
dc.journaltitle | Management Decision | es |
dc.publication.volumen | 50 | es |
dc.publication.issue | 6 | es |
dc.publication.initialPage | 1137 | es |
dc.publication.endPage | 1154 | es |
dc.contributor.funder | Junta de Andalucía | es |