ListarIROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/1 por materia "Consumer behavior"
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Artículo
The influence of social media usage and health consciousness on the purchasing intention of organic products: the mediating role of attitude
(Universidad de Sevilla, 2023)The purpose of this paper is to analyze the influence of health consciousness (HC) and social media usage (SM) on the ...