dc.creator | Gil Cordero, Eloy | es |
dc.creator | Cabrera-Sánchez, Juan-Pedro | es |
dc.creator | Cepeda Carrión, Ignacio Francisco | es |
dc.creator | Ortega Gutiérrez, Jaime | es |
dc.date.accessioned | 2022-08-04T11:49:03Z | |
dc.date.available | 2022-08-04T11:49:03Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Gil Cordero, E., Cabrera-Sánchez, J., Cepeda Carrión, I.F. y Ortega Gutiérrez, J. (2021). Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved. Sustainability, 13 (12), 6720. | |
dc.identifier.issn | 2071-1050 | es |
dc.identifier.uri | https://hdl.handle.net/11441/136045 | |
dc.description.abstract | The work aims to achieve a better understanding of firms’ green strategy, and specifically,
in the false green strategy called greenwashing, and the relationships between greenwashing (GW)
and behaviour intention (BI), and how this relationship is affected by word of mouth (WOM) and
corporative social responsability (CRS). A survey was conducted and 198 valid and complete online
questionnaires were collected from users of urban mobility apps (Blablacar and Amovens) in Spain.
The structural equation modeling technique partial least squares (PLS-SEM) was used to test the
proposed research model and hypothesized relationships. The results of our study indicate that the
direct relationship between GW and BI is not supported, although the indirect relationship through
WOM and CRS is significant, so that both become mediating variables of the GW and BI relationship.
The paper also analyzes the direct relationships between GW, CRS, WOM and BI, so that the direct
effects GW and CRS; CRS and WOM; and WOM and BI are significant. This empirical study analyzes
the effect of GW, which has not been studied much, especially in empirical research. The study
analyzes several variable consequences of GW and analyzes mediating effects of CRS and WOM
on the GW and BI relationship. The study also includes two behavioral indicators, WOM and BI,
in a research model, and, additionally, the study demonstrates the relationship between GW and
perceived CRS. | es |
dc.format | application/pdf | es |
dc.format.extent | 12 p. | es |
dc.language.iso | eng | es |
dc.publisher | MDPI | es |
dc.relation.ispartof | Sustainability, 13 (12), 6720. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Greenwashing | es |
dc.subject | Word of mouth | es |
dc.subject | Corporative social responsibility | es |
dc.subject | Behaviour intention | es |
dc.subject | Partial least square | es |
dc.title | Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | https://doi.org/10.3390/su13126720 | es |
dc.identifier.doi | 10.3390/su13126720 | es |
dc.journaltitle | Sustainability | es |
dc.publication.volumen | 13 | es |
dc.publication.issue | 12 | es |
dc.publication.initialPage | 6720 | es |