Article
El marketing de la marca. Una aproximación semiótica de Andrea Semprini; Barcelona: Paidós,1995 [Reseña]
| Author/s | Rey, Juan
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| Date | 1995 |
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| Citation | El marketing de la marca. Una aproximación semiótica de Andrea Semprini; Barcelona: Paidós,1995 [Reseña]. Questiones publicitarias: revista internacional de comunicación y publicidad, 4, 149-152. |
| Files | Size | Format | View | Description |
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| file_1.pdf | 295.7Kb | 
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