dc.creator | Vázquez Martínez, Ulpiano J. | es |
dc.creator | Morales Mediano, Javier | es |
dc.creator | Leal Rodríguez, Antonio Luis | es |
dc.date.accessioned | 2022-02-18T14:34:08Z | |
dc.date.available | 2022-02-18T14:34:08Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Vázquez Martínez, U.J., Morales Mediano, J. y Leal Rodríguez, A.L. (2021). The impact of the COVID-19 crisis on consumer purchasing motivation and behavior. European research on management and business economics, 27 (3), 100166. | |
dc.identifier.issn | 2444-8834 | es |
dc.identifier.uri | https://hdl.handle.net/11441/130064 | |
dc.description.abstract | The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns
of consumers. This global crisis was particularly notable because of globalization—the interconnection of
markets and countries—and its unprecedented coverage by traditional and digital media.
This research queried the impact of the COVID-19 crisis on consumers’ motivation and behavior. The present
paper was based on the results of mixed methods —qualitative and quantitative analyses—conducted in
more than 55 countries and collectively engaging 1,015 participants. The studies were performed by the end
of March 2020, at which time the pandemic was at its first peak, allowing data to be collected in real time,
recording the actual behaviors of consumers and not simply what they could recall after the fact.
As a result of the COVID-19 crisis, many changes took place in consumer behavior related to products, channels,
and motivations. These changes proved to be more related to consumers’ perceptions of the crisis than
to its practical effects. Several managerial and theoretical implications are provided, as well as compelling
future research avenues. | es |
dc.format | application/pdf | es |
dc.format.extent | 18 p. | es |
dc.language.iso | eng | es |
dc.publisher | Elsevier | es |
dc.relation.ispartof | European research on management and business economics, 27 (3), 100166-. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Consumer purchasing behavior | es |
dc.subject | Consumer motivation | es |
dc.subject | Motivational theories | es |
dc.subject | Exigency motivation | es |
dc.subject | Coronavirus | es |
dc.subject | COVID-19 | es |
dc.subject | Media exposure | es |
dc.title | The impact of the COVID-19 crisis on consumer purchasing motivation and behavior | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | https://doi.org/10.1016/j.iedeen.2021.100166 | es |
dc.identifier.doi | 10.1016/j.iedeen.2021.100166 | es |
dc.journaltitle | European research on management and business economics | es |
dc.publication.volumen | 27 | es |
dc.publication.issue | 3 | es |
dc.publication.initialPage | 100166 | es |
dc.description.awardwinning | Premio Trimestral Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y Empresariales | |
dc.description.awardwinning | Premio Anual Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y Empresariales | |