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dc.creatorVázquez Martínez, Ulpiano J.es
dc.creatorMorales Mediano, Javieres
dc.creatorLeal Rodríguez, Antonio Luises
dc.date.accessioned2022-02-18T14:34:08Z
dc.date.available2022-02-18T14:34:08Z
dc.date.issued2021
dc.identifier.citationVázquez Martínez, U.J., Morales Mediano, J. y Leal Rodríguez, A.L. (2021). The impact of the COVID-19 crisis on consumer purchasing motivation and behavior. European research on management and business economics, 27 (3), 100166.
dc.identifier.issn2444-8834es
dc.identifier.urihttps://hdl.handle.net/11441/130064
dc.description.abstractThe COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its unprecedented coverage by traditional and digital media. This research queried the impact of the COVID-19 crisis on consumers’ motivation and behavior. The present paper was based on the results of mixed methods —qualitative and quantitative analyses—conducted in more than 55 countries and collectively engaging 1,015 participants. The studies were performed by the end of March 2020, at which time the pandemic was at its first peak, allowing data to be collected in real time, recording the actual behaviors of consumers and not simply what they could recall after the fact. As a result of the COVID-19 crisis, many changes took place in consumer behavior related to products, channels, and motivations. These changes proved to be more related to consumers’ perceptions of the crisis than to its practical effects. Several managerial and theoretical implications are provided, as well as compelling future research avenues.es
dc.formatapplication/pdfes
dc.format.extent18 p.es
dc.language.isoenges
dc.publisherElsevieres
dc.relation.ispartofEuropean research on management and business economics, 27 (3), 100166-.
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectConsumer purchasing behaviores
dc.subjectConsumer motivationes
dc.subjectMotivational theorieses
dc.subjectExigency motivationes
dc.subjectCoronaviruses
dc.subjectCOVID-19es
dc.subjectMedia exposurees
dc.titleThe impact of the COVID-19 crisis on consumer purchasing motivation and behaviores
dc.typeinfo:eu-repo/semantics/articlees
dcterms.identifierhttps://ror.org/03yxnpp24
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttps://doi.org/10.1016/j.iedeen.2021.100166es
dc.identifier.doi10.1016/j.iedeen.2021.100166es
dc.journaltitleEuropean research on management and business economicses
dc.publication.volumen27es
dc.publication.issue3es
dc.publication.initialPage100166es
dc.description.awardwinningPremio Trimestral Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y Empresariales
dc.description.awardwinningPremio Anual Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y Empresariales

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