dc.creator | Ramírez Hurtado, José Manuel | es |
dc.creator | Rondán Cataluña, Francisco Javier | es |
dc.creator | Guerrero Casas, Flor María | es |
dc.creator | Berbel Pineda, Juan Manuel | es |
dc.date.accessioned | 2021-08-09T10:54:58Z | |
dc.date.available | 2021-08-09T10:54:58Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Ramírez Hurtado, J.M., Rondán Cataluña, F.J., Guerrero Casas, F.M. y Berbel Pineda, J.M. (2011). Identifying the franchisee profiles franchisors prefer. Journal of Business Economics and Management, 12 (4), 567-588. | |
dc.identifier.issn | 1611-1699 (impreso) | es |
dc.identifier.issn | 2029-4433 (electrónico) | es |
dc.identifier.uri | https://hdl.handle.net/11441/116678 | |
dc.description.abstract | This study identifies the franchisee profiles that franchisors prefer. Specifically,
the goals of this study are: (1) to identify the characteristics that form the franchisee
profile preferred by the franchisors operating in the Spanish market and (2) to contrast
diverse hypotheses related to this profile. These hypotheses are related to the ideal franchisee,
sector, financial level, number of franchisee units and age of franchisors. Criteria
that franchisors look for in potential franchisees are ranked by importance. The value
of the paper is significant as it provides a practical framework for franchisors for the
selection process of franchisees when choosing from a group of potential franchisees.
The franchisee profile was obtained using conjoint analysis, which is a decomposition
methodology that is rarely used in this field. | es |
dc.format | application/pdf | es |
dc.format.extent | 22 p. | es |
dc.language.iso | eng | es |
dc.publisher | Vilnius Gediminas Technical University Press | es |
dc.relation.ispartof | Journal of Business Economics and Management, 12 (4), 567-588. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Criteria | es |
dc.subject | Franchisee | es |
dc.subject | Selection | es |
dc.subject | Conjoint analysis | es |
dc.subject | Preference | es |
dc.title | Identifying the franchisee profiles franchisors prefer | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | http://dx.doi.org/10.3846/16111699.2011.599408 | es |
dc.identifier.doi | 10.3846/16111699.2011.599408 | es |
dc.journaltitle | Journal of Business Economics and Management | es |
dc.publication.volumen | 12 | es |
dc.publication.issue | 4 | es |
dc.publication.initialPage | 567 | es |
dc.publication.endPage | 588 | es |
dc.identifier.sisius | 20051327 | es |