dc.creator | Palos Sánchez, Pedro Ramiro | es |
dc.creator | Velicia Martín, Félix Antonio | es |
dc.creator | Saura, José Ramón | es |
dc.date.accessioned | 2021-08-06T09:32:22Z | |
dc.date.available | 2021-08-06T09:32:22Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Palos Sánchez, P.R., Velicia Martín, F.A. y Saura, J.R. (2018). Complexity in the acceptance of sustainable search engines on the Internet: an analysis of unobserved heterogeneity with FIMIX-PLS. Complexity, 2018, Article ID 6561417. | |
dc.identifier.issn | 1076-2787 (impreso) | es |
dc.identifier.issn | 1099-0526 (electrónico) | es |
dc.identifier.uri | https://hdl.handle.net/11441/116643 | |
dc.description.abstract | This paper analyses the complexity of user behaviour when facing the challenge of using sustainable applications, such as Internet
search engines. This paper analyses an acceptance model using extended TAM (Technology Acceptance Model) with Trust as an
added external variable. It was suggested that Trust indirectly influences the final Intention to Use with the perceptions of Utility
and Ease of Use. To test the proposed model, a survey was carried out with users from different geographical areas of Spain (n = 445).
The second aim of this study was to understand the complexity of marketing segmentation by separating the application users into
different user groups. Users were grouped by their preference of favorite Internet search engine. Unobserved heterogeneity was
studied using FIMIX-PLS, and three different user behaviours with search engines were identified. These corresponded to the
number of inhabitants who live in the user area. In this way, the impact that the environment has on user choice, acceptance,
and use of this type of sustainable applications was shown. The results were checked using PLS-SEM and showed that the model
for the adoption of sustainable search engines is explanatory and predictive because confidence and acceptance for this TAM
were validated. The conclusions are interesting for developers of environmentally sustainable and responsible applications which
want to coincide with current trends to ensure that users prefer them. | es |
dc.format | application/pdf | es |
dc.format.extent | 19 p. | es |
dc.language.iso | eng | es |
dc.publisher | Hindawi | es |
dc.relation.ispartof | Complexity, 2018, Article ID 6561417. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.title | Complexity in the acceptance of sustainable search engines on the Internet: an analysis of unobserved heterogeneity with FIMIX-PLS | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones | es |
dc.relation.publisherversion | https://doi.org/10.1155/2018/6561417 | es |
dc.identifier.doi | 10.1155/2018/6561417 | es |
dc.journaltitle | Complexity | es |
dc.publication.volumen | 2018 | es |
dc.publication.initialPage | Article ID 6561417 | es |
dc.identifier.sisius | 21707455 | es |