ListarPonencias (Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)) por materia "gender gap"
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Ponencia
Gender and preferences for personal contact: key variables in the Internet Banking use by elderly people.
(2013)The analysis of the services offered by the Internet Banking and the response of clients to these services constitute a ...
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Ponencia
Gender Gap in the Use of Internet Banking Services: the Case of Elderly People.
(Instituto Politécnico de Leiria (Portugal), 2014)The Internet banking has changed the type of relationship between clients and banks. Today it is possible to manage ...