ListarPonencias (Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)) por materia "Conjoint analysis"
Mostrando ítems 1-2 de 2
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Ponencia
A study of consumer preferences for e-retailers’ attributes: an application of conjoint analysis
(WSEAS - World Scientific and Engineering Academy and Society, 2011)The aim of this paper is to determine and analyse consumer preferences regarding the profiles of an e-retailer’s website. ...
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Ponencia
Identification of the profile of franchisee preferred by the franchisors that operate in the Spanish market
(2006)In this recent work we try to identify the characteristics of the franchisee profile that are preferred by the franchisor ...