Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)): Envíos recientes
Mostrando ítems 41-60 de 822
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Developing green innovation performance by fostering of organizational knowledge and coopetitive relations
(Springer, 2018-03)This study explores the links between knowledge base, relationship learning, and green innovation performance within a ...
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Absorptive capacity and relationship learning mechanisms as complementary drivers of green innovation performance
(Emerald, 2018)Purpose – This paper aims to explore in depth how internal and external knowledge-based drivers actually affect the firms’ ...
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The effect of servant leadership on employee outcomes: does endogeneity matter?
(Springer, 2023-12)Today’s society demands ethical and people-oriented management from companies. In this context, servant leadership ...
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Causes and consequences of academics’ emotions in private higher education institutions: implications for policy and practice through the lens of affective events theory
(Springer, 2021-10)This study aims at testing a few tenets of affective events theory (AET) from a predictive perspective in the context of ...
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Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
(FECAP, Fundação Escola de Comércio Álvares Penteado, 2023-12)Purpose – First, to test our comparative model of online and offline purchase behavior; and second, to investigate whether ...
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The virtualization of the airline industry: a strategic process
(Elsevier, 2018-03)This paper analyses the virtualization of the airline industry as a strategic response to competitive pressures. Increased ...
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Determinants of innovation output in Spanish knowledge-intensive service firms: Stability analysis throughout the economic crisis of 2008
(Elsevier, 2018)The aims of this paper are to identify the main determinants of the innovation output indicators (product, process, ...
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A research and technology valuation model for decision analysis in the environmental and renewable energy sectors
(Pergamon-Elsevier Science, 2020)Annually, companies invest vast amounts of resources into research and development (R&D) in order to remain competitive ...
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Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
(Elsevier, 2024-01)The aim of this paper is to fill the existing research gap in the knowledge of the interrelationships between relational ...
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The importance of corporate social responsibility in achieving high corporate reputation
(Wiley, 2020)Increased global competitiveness has forced corporations to improve how they manage their resources, especially when it ...
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How national institutions limit turnaround strategies and human resource management. A comparative study in the airline industry
(Wiley Periodicals, 2019)The influence of national institutions, particularly employee representation, on managers’turnaround strategiesremains ...
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Sources of decline, turnaround strategy and HR strategies and practices: The case of Iberia Airlines
(Sage Publications, 2019)This study investigates the coevolution of the sources of decline, the turnaround strategy and the human resource strategy ...
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Value, satisfaction and loyalty in the retail industry: A theoretical approach to loyalty
(Escuela Superior de Gestión Comercial y Marketing, 2023)Although customer loyalty has been widely investigated, few studies address the role of customer value and customer ...
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Tourist destination competitiveness: An international approach through the travel and tourism competitiveness index
(Elsevier Science, 2023)Few studies have analysed the challenges that the countries may have to face to become competitive as tourism destinations. ...
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Content is key to non‑proft digital media strategy
(Springer, 2023)This research aims to determine the type of content ofered by non-proft digital media, determining whether this content ...
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The effect of innovation efficiency management on performance: Differences according to organizational size
(John Wiley & Sons, Inc., 2023)The efficiency associated with innovation has been a frequently considered element in the literature. However, the ...
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Where to internationalise and why: Country selection by restaurant franchises
(Elsevier Ltd, 2023)This paper analyses the factors that influence the selection of markets, as well as the process developed in the first ...
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Gender competences in undergraduate studies in Spanish public universities. Case study of the University of Seville
(Emerald Group Publishing Limited, 2021)Methodology - This research analyses how European standards have been transferred to the teaching programmes of a Spanish ...
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The role of user-generated content in tourism decision-making: an exemplary study of Andalusia, Spain
(Emerald, 2023)Purpose – This research proposes to organise and distil this massive amount of data, making it easier to understand. Using ...
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Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...