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      Sistemas de Información de Marketing: una visión integradora 

      López-Bonilla, Jesús Manuel; López-Bonilla, Luis Miguel; Peña Vinces, Jesús del Carmen (Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve, 2015)
      Information is a basic resource for the decision making. For this, the organizations use information systems which give ...