Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Subject "La fidelidad a la marca"
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Article
Antecedents of the importance of price in purchase decisions
(Fundação Getulio Vargas, 2011)This paper analyses the commercial and sociodemographic antecedents of the importance of price in buyers’ decisions. The ...