Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Subject "Beneficios"
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Article
Buying local food is not a question of attitude: an analysis of benefits and limitations
(Emerald, 2022)Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, ...
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Article
What are you accumulating for? Managing slack resources in the face of a generalized economic downturn
(Elsevier España, S.L.; Universidad de Murcia, 2024)Research to date has shown that a company can accumulate slack resources for a variety of reasons. But how do managers use ...