Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Subject "Baloncesto"
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Article
Customer equity management in a professional player’s agency: how much is worth my current player’s base?
(Universitat de les Illes Balears, 2016)Traditionally, basketball players’ agents and players’ agents companies in general take decisions about their represented ...