International Symposium on Partial Least Squares Path Modeling (2nd. 2015. Sevilla)
URI permanente para esta colecciónhttps://hdl.handle.net/11441/54408
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Ponencia The role of strategic and value chain flexibility in achieving sustainability performance: an empirical analysis using conventional and consistent PLS(University of Twente, 2015) Gelhard, Carsten; Delft, Stephan vonWe contribute to the clarification of the link between dynamic and operational capabilities by examining how strategic flexibility and value chain flexibility translate into superior sustainability performance. Using survey data of chemical firms in Germany, our structural equation model shows that value chain flexibility fully mediates the relationship between strategic flexibility and sustainability performance. Further, we contribute to the ongoing research on the partial least squares (PLS) approach to structural equation modeling by estimating the proposed research model with both conventional and consistent PLS (PLSc) and outlining a guideline for evaluating and reporting PLSc-related findingsPonencia A proposal of a research model on internalization of quality standards using PLS(University of Twente, 2015) Pereira Moliner, Jorge; Tarí Guilló, Juan José; Molina Azorín, José Francisco; López Gamero, María DoloresThis paper proposes a structural model to analyze the relationships between drivers of internalization of quality standards, internalization of quality standards, and performance in the Spanish tourism industry. First, the paper proposes hypotheses based on previous studies about internalization of quality standards and then measures to test the research model using partial least squares (PLS) path modelling are presented.Ponencia A Competitive Success Model in the Hotel Industry(University of Twente, 2015) González Rodríguez, María Rosario; Martín Samper, Rosario del Carmen; Jiménez Caballero, José Luis; Universidad de Sevilla. Departamento de Economía Aplicada I; Universidad de Sevilla. Departamento de Contabilidad y Economía Financiera; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de OperacionesThe aim of the paper focus on identifying those factors involved in the competitive success of hotel companies and the interrelations between them, taking into account the socio-economic influence that these companies might have on Andalusian region and the few studies carried out in tourism sector so far. The study tries to specify an econometric model that may include factors that appear as mechanisms for the generation of competitive advantage. The research model allows us to identify the relative impact of the “industry factor” and the company’s own specific factors, “hotel intangible resources”, on competitive success.Ponencia The influence of organizational structure on international purchasing success(University of Twente, 2015) Tressin, Tabea; Richter, Nicole Franziska; Midgley, David F.International purchasing is one of the most important strategic topics for managers and attracts more and more interest among researchers. Yet, research often lacks strong theoretical and systematic insights on the intricacies of purchasing success and does not make enough use of advanced empirical methods. We apply a structural equation modeling technique to better research into the intricacies of higher or lower purchasing performance owing to different organizational design choices. We build our model on the resource-based view and on transaction cost economics and make use of survey data of purchasers engaging in international sourcing activities. We find four important drivers of purchasing performance, namely specialization, configuration, standardization and centralization. The importance of these drivers seems to be contingent on the sourcing environments, namely on the characteristics attributed to high cost and low cost countries.Ponencia The influence of market heterogeneity on customer loyalty: A multigroup analysis.(University of Twente, 2015) Picón Berjoyo, Araceli; Castro Abancens, Ignacio; Ruiz Moreno, Carolina; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their level of satisfaction and their perceived switching costs (PSC). Thus, the aim of this study is to validate a model that gathers the relationships between these variables and analyze the influence of customer characteristics –propensity towards switching and customer involvement- on these relationships in the insurance industry. The results show that (a) for the whole sample, perceived value, satisfactions and switching costs are set as antecedents of loyalty; (b) however, for customers with high tendency to switch, the path to a loyalty behavior is only mediated by the influence of their perceived value in their satisfaction; and finally (c) for these individuals, the strength of the relationship between satisfaction and loyalty is lower than customers with low tendency to switch.Ponencia A Circumplex Model of the Behavioural Antecedents of Unintended Strategic Alliance Termination: A PLS-based Analysis.(University of Twente, 2015) Furrer, Olivier; Tjemkes, Brian; Henseler, JörgHow do firms terminate unsatisfactory strategic alliances? Previous literature on alliance termination has considered exiting an alliance to be a single event. Drawing on circumplex response strategy literature, we propose that alliance termination is part of an integrated system of behavioural responses to adversity. The findings of a scenario-based experiment, obtained through PLS modelling, demonstrate that alliance termination is part of an integrated structure of response strategies governed by two active–passive and constructive–destructive dimensions, which suggests that intermediate behavioural responses precede alliance termination. The article also shows that alliance termination can occur through two alternative termination paths depending on the nature of the adverse situation. Building on these findings, the article concludes with some guidelines for managers confronted with alliance termination.Ponencia Uncovering unobserved heterogeneity in the ECSI model: An application in higher education in tourism(University of Twente, 2015) Eurico, Sofía; Marques, Catarina; Oom do Valle, Patrícia; Silva, Joao AlbinoThis research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of High Education Institutions (HEI)’ consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI was properly adjusted to the educational framework and has shown its effectiveness when assessing students’ satisfaction regarding the attended HEI. Two distinctive graduates’ segments were identified using a sample of 166 HEIs’ consumers. Results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to differently target those segments in such a competitive context.Ponencia Towards an analysis of "banking solutions" from the perspective of exporting companies in Brazil(University of Twente, 2015) Mataveli, Mara; Gil, Alfonso J.; Ayala, Juan CarlosBanks in Brazil play a major role in the internationalization process of companies providing financial products and services. To examine this role, a model containing four concepts is analysed, these being “banking solutions” as the dependent variable and “relational capital”, “bank efficiency” and “technologies in services” as independent variables. Through a variance-based structural equation model (SEM), the outcome of this analysis reveals that two independent variables (“relational capital” and “bank efficiency”) have a significant and positive impact on the use of banking solutions. Also, from the export company vision it is found that “knowledge barriers” to export moderate the relationship between “bank efficiency” and “banking solutions”. Guidelines for potential future research on the subject are provided.Ponencia Stakeholder salience and social responsibility: Study of small businesses in Malaysia(University of Twente, 2015) Nejati, Mehran; Amra, Azlan; Ahmad, Noor HaslinaThis study empirically examined the role of stakeholders’ influence on social responsibility practices of small businesses in Malaysia, and analysed the importance and current attention of small firms to these stakeholder groups using the Importance-Performance Matrix Analysis (IPMA). Findings of this study revealed that community’s influence and customers’ influence had significant positive impact on the social responsibility practices of small firms. Moreover, the results of IPMA for the social responsibility construct indicated that community’s influence had the highest importance for small businesses and was given the highest level of attention by the firms. In contrast, customer’s influence was given lower attention by small firms despite its high level of importance for social responsibility practices of the firm.Ponencia Segmentation of PLS-Path Models by Iterative Reweighted Regressions(University of Twente, 2015) Schlittgen, Rainier; Sarstedt, Marko; Ringle, Christian M.; Becker, Jan-MichaelUncovering unobserved heterogeneity is a requirement to obtain valid results when using the structural equation modeling (SEM) method with empirical data. Conventional segmentation methods usually fail in SEM since they account for the observations but not the latent variables and their relationships in the structural model. This research introduces a new segmentation approach to variance-based SEM. The iterative reweighted regressions segmentation method for PLS (PLS-IRRS) effectively identifies segments in data sets. In comparison with existing alternatives, PLS-IRRS is multiple times faster while delivering the same quality of results. We believe that PLS-IRRS has the potential to become one of the primary choices to address the critical issue of unobserved heterogeneity in PLS-SEMPonencia Social Responsibility and competitive success of firms in the Lisbon Metropolitan Region(University of Twente, 2015) Sánchez-Hernández, María Isabel; Carvalho, Luisa; Costa, Teresa; Gallardo-Vázquez, DoloresSocial Responsibility is considered a crucial issue to enhance a long-term competiveness in firms because it has been demonstrated the causal relationship with several strategic business variables. This paper develops a conceptual model and applies Structural Equations Modeling technique to a sample of 91 firms from the Lisbon Metropolitan Region in order to understand the link between Social Responsibility and competitive success. The model provides a simple guidance for upgrading competitive success in firms operating in Portugal. We consider this work as a starting point to develop a more accurate model for Portuguese economic reality in the near future.Ponencia Resource mobilization levels and the configuration of the alliance portfolio(University of Twente, 2015) Castro Abancens, Ignacio; Casanueva Rocha, Cristóbal; Gallego Agueda, María Ángeles; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)Alliance Portfolio Configuration (APC) conditions access to network resources, however, not all access to partner resources is finally mobilized by the firm. Our paper contributes to the understanding of alliance portfolio performance by examining how an acceptable configuration of the alliance portfolio will be conditioned by the level of resource mobilization that the firm really achieves. A variance-based structural equation modelling (Partial Least Squares) has been applied to a sample from the Top International Airlines database. Results from the data analysis show that the Level of Network Resource Mobilization (LNRM) (a) fully mediate the effect of alliance portfolio configuration on the operating performance; and (b) partially mediate this effect on financial performance of airlines.Ponencia On the effect of measurementmodel misspecification in PLS Path Modeling: the reflective case(University of Twente, 2015) Minotti, Simona C.; Lamberti, Giuseppe; Aluja-Banet, Tomàs; Ciampi, AntonioThe specification of a measurement model as reflective or formative is the object of a lively debate. Part of the existing literature focuses on measurement model misspecification. This means that a true model is assumed and the impact on the path coefficients of using a wrong model is investigated. The majority of these studies is restricted to Structural Equation Modeling (SEM). Regarding PLS-Path Modeling (PLS-PM), a few authors have carried out simulation studies to investigate the robustness of the estimates, but their focus is the comparison with SEM. The present paper discusses the misspecification problem in the PLSPM context from a novel perspective. First, a real application on Alumni Satisfaction will be used to verify whether different assumptions for the measurements models influence the results. Second, the results of a Monte-Carlo simulation study, in the reflective case, will help to bring some clarity on a complex problem that has not been sufficiently studied yet.Ponencia Managers’ Risk Propensity and Destructive Behavior in Buyer–Seller Relationships: An Application of PLS-analysis(University of Twente, 2015) Tjemkes, Brian; Henseler, Jörg; Furrer, OlivierDespite their popularity, buyer–seller relationships are often dissatisfying and engender destructive behavior, such as opportunism and exit by one partner. To explain destructive behavior, previous supply chain management studies primarily focused on the influence of situational factors, such as social and economic dissatisfaction, without accounting for managers’ risk propensity. Accounting for risk is critical though, because destructive behavior in buyer–seller relationships cannot be dissociated from the people who manage them. Drawing on risk and buyer–seller literature, the authors develop and empirically test a model that incorporates a moderating effect of the risk perceptions of situational factors on the relationship between a manager’s risk propensity and the inclination to exit the relationship and act opportunistically. A survey of purchasing managers indicates that the positive relationship between risk propensity and destructive behavior is strengthened by social dissatisfaction and mitigated by economic dissatisfaction.Ponencia Linking market orientation, innovation, unlearning and performance: A multiple mediation model.(University of Twente, 2015) Leal Rodríguez, Antonio Luis; Roldán Salgueiro, José Luis; Ortega Gutiérrez, Jaime; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations’ innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypothesesPonencia Quality management practices, knowledge management and key business results in SMEs and large organizations: a multi-group analysis(University of Twente, 2015) Calvo de Mora Schmidt, Arturo; Navarro García, Antonio; Rey Moreno, Manuel; Navarro García, Antonio; Periáñez Cristóbal, Rafael; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)Following the Total Quality Management philosophy and the knowledge management (KM) approach, this contribution aims to study the influence of process management methodology (PMM) and partner management (PM) on KM, and the relationships between this variable and key business results. The conceptual model is tested on a sample of 225 Spanish companies. PLS-SEM approach was used to test the research model. In order to assess the moderating effects of organisational size, a multi-group approach was adopted using two subsamples with large companies and small and medium-sized enterprises (SMEs). The findings indicate that the use of PMM and partner involvement are key factors for KM to have a significant impact on the key business results (KBR). Moreover, the organisational size is determinant when analysing the effect of PMM and PM on KMPonencia Public policy analysis in Iran: the partial least square test(University of Twente, 2015) Asadifard, RoyaThis research tests Iranian public policy analysis model. This model is a descriptive and qualitative model that created through grounded theory approach and then used Partial Least Square for confirmation test and explore predictability of it. The results confirm that public policy analysis model of Iran have three dimension of formulation analysis, implementation analysis and evaluation analysis which these components have influence together sequently.Ponencia Predictive model selection in partial least squares path modeling (PLS-PM)(University of Twente, 2015) Nidhi Sharma, Pratyush; Shmueli, Galit; Sarstedt, Marko; Kim, Kevin H.Predictive model selection metrics are used to select models with the highest out-of-sample predictive power among a set of models. R2 and related metrics, which are heavily used in partial least squares path modeling, are often mistaken as predictive metrics. We introduce information theoretic model selection criteria that are designed for out-of-sample prediction and which do not require creating a holdout sample. Using a Monte Carlo study, we compare the performance of frequently used model evaluation criteria and information theoretic criteria in selecting the best predictive model under various conditions of sample size, effect size, loading patterns, and data distribution.Ponencia Is age still valid for segmenting e-shoppers?(University of Twente, 2015) Agudo Peregrina, Ángel F.; Acquila Natale, Emiliano; Hernández García, ÁngelThis study examines the differences in the acceptance and use of electronic commerce by end consumers, segmented in three groups according to their age. The UTAUT2 provides the theoretical framework, with the addition of three constructs from e-commerce literature: perceived risk, product risk, and perceived trust. Responses to an online survey by 817 Spanish Internet shoppers validate the research model. An omnibus test of group differences precedes the assessment of four multigroup analysis methods. Results show that gaps caused by age differences in e-shoppers are narrowing. This paper also identifies the strengths and weaknesses of the different multigroup approaches.Ponencia Interaction and brand experience as a path for brand love: a PLS-SEM marketing application(University of Twente, 2015) Barajas Portas, KarlaInteraction through online social networking sites is one of the most relevant topics nowadays. In the other hand, brand experience has become a powerful for marketers also creating an important bond. Considering both constructs, we propose to analyze the effect of them as a path of the brand love. We analyze the effect of interaction and brand experience on brand love. We conducted a path analysis using PLS-SEM. This paper explores a new way for marketers to improve the engagement with consumers. These interactions between consumers and their brands make stronger the relationship among them.