International Symposium on Partial Least Squares Path Modeling (2nd. 2015. Sevilla)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/54408

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A Circumplex Model of the Behavioural Antecedents of Unintended Strategic Alliance Termination: A PLS-based Analysis.
(University of Twente, 2015) Furrer, Olivier; Tjemkes, Brian; Henseler, Jörg
How do firms terminate unsatisfactory strategic alliances? Previous literature on alliance termination has considered exiting an alliance to be a single event. Drawing on circumplex response strategy literature, we propose that alliance termination is part of an integrated system of behavioural responses to adversity. The findings of a scenario-based experiment, obtained through PLS modelling, demonstrate that alliance termination is part of an integrated structure of response strategies governed by two active–passive and constructive–destructive dimensions, which suggests that intermediate behavioural responses precede alliance termination. The article also shows that alliance termination can occur through two alternative termination paths depending on the nature of the adverse situation. Building on these findings, the article concludes with some guidelines for managers confronted with alliance termination.
A Competitive Success Model in the Hotel Industry
(University of Twente, 2015) González Rodríguez, María Rosario; Martín Samper, Rosario del Carmen; Jiménez Caballero, José Luis; Universidad de Sevilla. Departamento de Economía Aplicada I; Universidad de Sevilla. Departamento de Contabilidad y Economía Financiera; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
The aim of the paper focus on identifying those factors involved in the competitive success of hotel companies and the interrelations between them, taking into account the socio-economic influence that these companies might have on Andalusian region and the few studies carried out in tourism sector so far. The study tries to specify an econometric model that may include factors that appear as mechanisms for the generation of competitive advantage. The research model allows us to identify the relative impact of the “industry factor” and the company’s own specific factors, “hotel intangible resources”, on competitive success.
A proposal of a research model on internalization of quality standards using PLS
(University of Twente, 2015) Pereira Moliner, Jorge; Tarí Guilló, Juan José; Molina Azorín, José Francisco; López Gamero, María Dolores
This paper proposes a structural model to analyze the relationships between drivers of internalization of quality standards, internalization of quality standards, and performance in the Spanish tourism industry. First, the paper proposes hypotheses based on previous studies about internalization of quality standards and then measures to test the research model using partial least squares (PLS) path modelling are presented.
Antecedents of e-marketing orientation in SMEs: An exploratory study
(University of Twente, 2015) Shaltoni, Abdel Monim
An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing through examining EMO and its antecedents in a structural model that specified EMO as a second order formative that consists of three reflective indicators. Based on a survey of SMEs in different sectors and countries, EMO philosophical and behavioral components were validated. It was also found that the degree of EMO is primarily affected by technological contexts factors such as perceived relative advantage and compatibility
Behavior of e-HRM adoption: empirical evidence form organizations in developing context
(University of Twente, 2015) Galhena, Bandula Lanka
Based on Theory of planned behavior (TPB) and diffusion of innovation theory (DIT), present study developed and empirically tested the integrated model of organizational e-HRM adoption. The model consists of four contextual variables such as innovation, individual, organizational and environmental. Data were collected from 212 firms in Sri Lanka by means self-administered questionnaire. Structural model was tested using Partial Least Square. Results indicate that innovation characteristics (relative advantage and compatibility), environmental characteristics (competition), organizational characteristics (top management support) significantly explain the organizational e-HRM adoption intention. Further, financial resource and top management support significantly determine the extent of operational e-HRM adoption. Moreover, IT expertise is significantly explained the extent of relational and transformational e-HRM adoption.
Comparing CB-SEM and PLS-SEM Results: An empirical example
(University of Twente, 2015) Amaro, Suzanne; Abrantes, José Luís; Seabra, Cláudia
Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective of this research is to compare the results of both approaches, for a given model, to examine if there are, indeed, noteworthy differences. The study shows that the results obtained in both approaches are very similar. These findings provide useful insights to researchers.
Competitive intelligence among SMEs: assessing the role of entrepreneurial attitude orientation on innovation performance
(University of Twente, 2015) Abdul-Mohsin, Ainul Mohsein; Ahmad, Noor Haslina; Abdul-Halim, Hasliza
Competitive intelligence is key in today's unstable global environment because it leads to creation of ideas and innovation. Yet, research on competitive intelligence as the foundation of strategic management is very much lacking. Furthermore, research on competitive intelligence practice among the SMEs is also scanty. Thus, the intention of this study is to review the literature on entrepreneurial attitude orientation, competitive intelligence and innovative performance and to investigate the relationships of these three variables within the Malaysian SME context with empirical evidence.
Consumer satisfaction and word-of-mouth in Electronic Commerce: a possible segmentation method
(University of Twente, 2015) Kemény, Ildikó; Nagy, Ákos; Simon, Judit; Szűcs, Krisztián
Over the last 10 years the B2C online market and its characteristics – for example the perceived electronic service quality (e-SQ) – has become a relevant research area, not only in the Western countries but also in smaller, less-developed countries. Therefore the first aim of this paper is to provide a description of an analysis into how the dimensions of perceived eSQ relate to satisfaction and WOM intention in Hungary. Secondly, using the results of a PLS-SEM model we show how consumers may be segmented based on their perceptions of quality. According to our research only the dimension of efficiency and responsiveness have a significant positive effect on satisfaction, and the perception of the quality of fulfilment’s also significantly influences word-of-mouth intention. Using the relevant latent variable scores a segmentation method was developed in which four significantly different segments were identified.
Critical Processes of Knowledge Management and Value for the internal and external Customers
(University of Twente, 2015) Cepeda Carrión, Ignacio Francisco; Leal Rodríguez, Antonio Luis; Martelo-Landroguez, Silvia; Leal Millán, Antonio Genaro; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Firms are continually looking for new ways to get the best results. In this study, the focus is on the relationship between absorptive capacity (ACAP) and customer value (CV), proposing a multiple mediation model to analyze this relationship.The study's contribution to the literature is to examine, empirically, the antecedents and determinants of this variable in greater depth. Thus, the research fills a gap in the literature through its analysis of the mediating role of knowledge stock (KS) and the knowledge application (KA). This study applies variance-based structural equation modeling via partial least squares to a sample of 151branch office managers from the Spanish banking industry. The results show that both the direct effect and indirect effect, through the mediation of KS and KA, are significant in the relationship between ACAP and CV.
Deriving a holistic cognitive fit model for an optimal visualization of data for management decisions
(University of Twente, 2015) Falschlunger, Lisa; Grabmann, Elisabeth; Lehner, Othmar; Losbichler, Heimo
Research shows that managerial decision making is directly correlated to both, the swift availability, and subsequently the ease of interpretation of the relevant information. Visualizations are already widely used to transform raw data into a more understandable format and to compress the constantly growing amount of information produced. However, research in this area is highly fragmented and results are contradicting. This paper proposes a preliminary model based on an extensive literature review including top current research on cognition theory. Furthermore an early stage validation of this model by experimental research using structural equation modeling is presented. The authors are able to identify task complexity as one of the most important predicting variables for information perception of visual data, however, other influences are significant as well (data density, domain expertise, working memory capacity and subjective visual complexity)
Effect of competitive tactics on performance: The case of the pharmaceutical industry
(University of Twente, 2015) Castillo-Apraiz, Julen; Matey, Jesús
Competitive tactics play a key role in explaining different levels of organizational performance since they are the linkers between strategy formulation and implementation. This study focuses on two main competitive tactics, namely, Quality-Oriented Competitive Tactic (Quality) and Cost-Oriented Competitive Tactic (Cost), which are the ones that are closely related to Porter’s generic competitive strategies. Apart from that, we will analyze two other important competitive tactics, namely, Innovation-Oriented Competitive Tactic (Innovation) and Marketing-Oriented Competitive Tactic (Marketing) which will mediate the relationship between the main tactics and performance. Hence, we try to adopt an integrative posture by viewing competitive tactics in the pharmaceutical industry as inextricably linked, forming the fundamental pillars on which sustainable competitive advantage could be established.
Effects of terrorism fears on job attitudes and turnover intentions: the moderating role of job involvement
(University of Twente, 2015) Malik, Omer Farooq
Based on affective events theory and previous research, a model was developed and tested to analyze the effects of terrorism fears on job attitudes (i.e. job satisfaction and affective commitment) and turnover intentions. The study is based on questionnaire data collected from 201 permanent faculty members of public sector universities in Pakistan. Partial least squares structural equation modeling was used to validate the model and found substantial support for study‟s hypotheses. The results show that fearing future terrorism negatively influences faculty members‟ job attitudes, and subsequently leads to their intent to leave. Further, job involvement and job attitudes interact to predict turnover intentions. The paper explores an important but still under-researched area of management and organizational interventions to mitigate the detrimental effects of terrorism fears.
Entrepreneurial orientation in hotel establishments
(University of Twente, 2015) Yañez Araque, Benito; Hernández Perlines, Felipe
The present paper analyses the influence of entrepreneurial orientation (integrated approach) and its dimensions (individual approach) on hotel performance. We pose a structural equation model (SEM) Partial Least Square (PLS) through Smart PLS 3.1.9 on a dataset obtained by means of a questionnaire emailed to 102 hotel directors between January and June 2014. The most relevant contribution of this work lies in the fact that the impact of entrepreneurial orientation in an integrated approach (the three dimensions acts jointly) exceeds the effect of each individual approach.
Evaluation of Partial Least Squares Parameter Recovery
(University of Twente, 2015) Chumney, Frances
The purpose of this study was to evaluate the performance of Partial Least Squares under lessthan-ideal conditions selected to imitate real-world data. A simulation study with a 3×3×2×2 design was conducted. The design and data features of interest were sample size (50, 300, 1000), number of items per latent variable (3, 5, 7), degree of model misspecification (correctly specified, misspecified), and nature of the relationships between items and latent variables in the measurement models (reflective, formative). Bias of model parameter estimates, and bias and accuracy of standard error estimates were examined to evaluate the performance of PLS for each experimental condition
Exploring customer engagement behavior: construct proposal and its antecedents
(University of Twente, 2015) Romero, Jaime; Okazaki, Shintaro
Customer engagement behavior (CEB) receives increasing attention from both academics and practitioners, as it represents one of the key customer profitability determinants. This study attempts to provide a holistic view of CEB by (1) proposing an instrument to measure CEB, and (2) its antecedents. Based on the existent literature, we conceptualize CEB as a formative construct consisting of word-of-mouth (WOM), loyalty program participation, customer interaction, and co-creation, which are determined by relationship quality, rewards, selfenhancement, learning, social integration, and company identification. In attempt to test these propositions, an online survey is conducted with 466 respondents. Our results provide empirical support for our proposed CEB construct, while corroborating five out of the six hypothesized antecedents. In closing, theoretical as well as managerial implications are discussed, while important limitations are recognized and future research directions are proposed
Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities
(University of Twente, 2015) Vicente, Margarida; Antunes, Maria José; Seabra, Cláudia
Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to marketing capabilities development, and the effect of all these factors on export market effectiveness. We use a survey data of 202 exporting manufacturing firms based in Portugal to test the relationships between the constructs analyzed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows firms to develop superior marketing capabilities (i.e., pricing, new product development, marketing communication and distribution capabilities). Export commitment and new product development capability have a direct impact on export market effectiveness
FAC-SEM using PLS-SEM: An empirical illustration in a customer value measurement context
(University of Twente, 2015) Streukens, Sandra; Leroi-Werelds, Sara
FAC-SEM is a special type of multigroup analysis where the groups are structured as a factorial design. The aim of FAC-SEM is to assess how the path model parameters vary as a function of the dimensions of the underlying factorial design. As such, FAC-SEM offers researchers a unique opportunity to further understand their experimental data. This paper explains how the FAC-SEM methodology can be used in a PLS path modeling context and demonstrates the procedure using empirical data from a customer value measurement study
How transformation expectation leads consumers to immediate gratification - A PLS-SEM approach
(University of Twente, 2015) Yu, Yiqing; Zhu, Qinghua
This study explores the mechanism which triggers consumer's immediate gratification behavior. It is proposed that consumer's expectation of meaningful life transformation by acquisition of a product causes her perception of product hedonic and utilitarian value, which can further predict immediate gratification. The positive impact of perception of hedonic value on immediate gratification can be mediated by price sensitivity and moderated by materialism level. The structural model is established for further empirical analysis with PLSSEM approach. The model suggests different domain of transformation expectation may have conflicting impact on immediate gratification
Importance-performance matrix analysis of the factors influencing international students’ psychological and sociocultural adaptations using SmartPLS
(University of Twente, 2015) Shafaei, Azadeh; Razak, Nordin Abd
With the increase in international mobility in higher education especially in Asia, the issue of cross-cultural adaptation becomes paramount since international students try to overcome challenges and flourish psychologically and socioculturally in a new environment. Therefore, this study is conducted to identify the factors influencing international postgraduate students’ psychological and sociocultural adaptations in Malaysian public universities, an emerging education hub in the region. It also further investigates importance-performance matrix analysis (IPMA) of the antecedents for psychological and sociocultural adaptations as the endogenous variables to provide insights and derive recommendations for education policymakers and academic administrators to ensure successful international postgraduate students’ cross-cultural adaptation
Information systems capabilities and organizational agility: Understanding the mediating role of absorptive capacity when influenced by a hierarchy culture
(University of Twente, 2015) Roldán Salgueiro, José Luis; Felipe Llanos, Carmen; Leal Rodríguez, Antonio Luis; Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Organizational agility (OA), as a key dynamic capability, is a firm’s ability to enable sensing environmental changes and responding efficiently and effectively to them. This study explores this topic further by analyzing the part played by the information systems capabilities (ISC) variable as an antecedent of OA, and absorptive capacity (AC) as a mediator construct. Furthermore, we test the negative moderating role of hierarchy culture (HC) in the AC–OA link. Using partial least squares (PLS) and the PROCESS macro, we find evidence of these relations proposed, and the existence of a conditional mediating situation generated by HC

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