(Asociación de Profesionales y Técnicos del CONICIT, 2018-12) Villena Manzanares, Francisco; Galiano Coronil, Araceli; Ravina Ripoll, Rafael; Universidad de Sevilla. Departamento de Ingeniería del Diseño; Universidad de Sevilla. TEP924: Expresión Gráfica del Producto y de las Instalaciones
The analysis of a company's internal capacities is one of the most striking challenges of business management. The purpose of this research is to analyze the influence of intangible capital on small and medium enterprises (SMEs) corporate image. In order to carry out this research a sample of 180 manufacturing SMEs from Seville (Spain) was taken, and a system of structural equations is modeled using the Partial Least Squares (PLS) technique. The results show how innovative orientation positively affects the corporate image.
