The red chronicle is a genre that is used to name the reports, which, for the most part, present attacks on the
life of a human being. The printed media, popularly called “Amarillistas” or “Sensationalists”, have encouraged
the growth of this section by the form, background, images and headlines that tell a story. From there, that a
group of consumers of this genre has been born and grows - mainly in written media -, specifically the case of
the Ecuadorian newspaper Extra- that has a profile according to their sexes, ideologies, ages, tastes, levels of
study, occupations and civil status.
That target remains faithful and almost loyal to the news that arrives in the newspapers, which are distributed
even from dawn so that consumers have that product in their hands and read it. After that, there is a process
of internalization and comments on the events between family members or groups.
But not only the public or the consumer searches for Extra newspaper, so do the advertisers to show their
advertising. This has been modified because the public also evolves. This article is raised and developed in
the literature review of other research and is developed under the deductive method, because the object of the general is investigated to the particular, then the synthetic method is applied to qualitatively explain the
subject raised.
