(Universidad Sevilla, 2019-12-31) Córdova Durán, Edmundo Guillermo; Rivera Medina, José; Medina Andrade, Laura Sofía; Carpio Miranda, Rosa Raquel
The purpose of this research is to analyze the relationship between the construction of the imaginary and the
social representation of the red chronicle: in the idea that sensationalism is one of the characteristics of the
written press present in explicit content, generating the greatest visual impact.
Depending on the language to be used and the context to be defined, the message must be developed clearly; be it, news, commercial or public opinion; The issuer or advertiser creates content to inform, persuade or
remember, they are key actions for the advertising perspective of the advertiser and the composition of the
message to be issued.
The analysis using descriptive and explanatory research methods will be used for the use of information relevant to sensational media, advertising and message composition in perspective of the advertiser and the
consumer reader. The newspaper Extra not only seeks to obtain reading acceptance through the volume of its editions in circulation, but also of the sponsors who show the interest of setting in a medium with a high level of audience,
according to product or services to be publicized, thus managing to introduce in the minds of consumers and
influence public opinion.
