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Aproximación a la creación de valor en la industria deportiva : un enfoque conceptual

 

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Título alternativo: Approximation to the creation of value in the sports sector : a conceptual approach
Author: Cepeda Carrión, Ignacio
Gálvez Ruiz, Pablo
Sánchez Oliver, Antonio Jesús
Grimaldi Puyana, Moisés
Department: Universidad de Sevilla. Departamento de Educación Física y Deporte
Date: 2019
Document type: Article
Abstract: Con el presente trabajo se pretende ayudar a los gestores de empresas deportivas a lograr mejores resultados en sus empresas. A partir de la creación de valor para los clientes las organizaciones deportivas van a lograr mejores resultados, y para ...
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The aim of this work is intended to help managers of sports companies to achieve better results in their companies. Starting with the creation of value for the clients the sports organizations will achieve better results, and for that, the knowledge management and the knowledge creation is presented as an antecedent of the creation of value for the customer. The present work contributes to explain and to propose how the sports organizations can improve their results, so it is considered of special interest for the executives and sports managers. The creation of knowledge and the absorption capacity process becomes a vehicle and an antecedent for the creation of value and helps to achieve better results and sustainable competitive advantages for the companies of the sports sector. This work is proposed as a conceptual proposal, from the review of previous studies, to be contrasted in an empirical way in an upcoming later study.
Cite: Cepeda Carrión, I., Gálvez Ruiz, P., Sánchez Oliver, A.J. y Grimaldi Puyana, M. (2019). Aproximación a la creación de valor en la industria deportiva : un enfoque conceptual. Materiales para la Historia del Deporte, 18, 129-140.
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URI: https://hdl.handle.net/11441/86134

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