Repositorio de producción científica de la Universidad de Sevilla

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

 

Advanced Search
 
Opened Access The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Cites

Show item statistics
Icon
Export to
Author: Palos Sánchez, Pedro Ramiro
Saura, José Ramón
Debasa, Felipe
Department: Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
Date: 2018
Document type: Article
Abstract: This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users’ behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data.
Cite: Palos Sánchez, P.R., Saura, J.R. y Debasa, F. (2018). The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data. Mobile Information Systems, 2018 (5047017), 1-12.
Size: 1.492Mb
Format: PDF

URI: https://hdl.handle.net/11441/85653

DOI: 10.1155/2018/5047017

See editor´s version

This work is under a Creative Commons License: 
Atribución-NoComercial-CompartirIgual 4.0 Internacional

This item appears in the following Collection(s)