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Formación de la imagen de un sector económico y su influencia directa en el comportamiento de compra: un estudio cualitativo

 

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Opened Access Formación de la imagen de un sector económico y su influencia directa en el comportamiento de compra: un estudio cualitativo
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Author: Marín Carrillo, Gema Mª
Jiménez Castillo, David
Gázquez-Abad, Juan Carlos
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Date: 2005
Published in: Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (2005), p 437-448
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: Hasta el momento, los trabajos que investigan la imagen de sectores económicos concretos con relevancia e impacto en el ámbito internacional son escasos. Este estudio pretende analizar la imagen de un sector económico específico, la agricultura, y...
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To date, studies exploring the image of specific economic sectors with relevance and a significant international impact have not been frequently carried out. This study aims to analyse the image of a particular economic sector, the agriculture, and its products in a specific productive area through the lens of two stakeholders related to this sector: wholesalers and consumers (represented by consumer associations). Another objective aimed in this paper is to test if the perceived image of the dimensions forming the global image of the agricultural model may rebound in organisational and consumer behaviour. A qualitative study based on in-depth interviews was carried out in order to prove exploratorily this relationship. The results show that the global image of the model is influenced by the perceived image of the dimensions that constitute it, although this does not imply that the process of purchase decision is altered.
Cite: Marín Carrillo, G.M., Jiménez Castillo, D. y Gázquez-Abad, J.C. (2005). Formación de la imagen de un sector económico y su influencia directa en el comportamiento de compra: un estudio cualitativo. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (437-448), Sevilla: Universidad de Sevilla.
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URI: https://hdl.handle.net/11441/80508

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