ListarCongreso Nacional de Marketing (29º. 2017. Sevilla) por materia "Relationship quality"
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Ponencia
Analysing relationship quality and its contribution to consumer relationship proneness
(ESIC, 2017)Relationship marketing has been the dominant paradigm in the sphere of marketing in the last decades. However, aspects ...
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Ponencia
Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico
(ESIC, 2017)Some factors such as the globalization and the development of information technologies are changing the dynamics of the ...