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Análisis preliminar para el lanzamiento de un producto turístico: "Canarias Destino de Familias"


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Opened Access Análisis preliminar para el lanzamiento de un producto turístico: "Canarias Destino de Familias"
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Author: García Henche, Blanca
Mielgo Álvarez, Arancha
Reinares Lara, Eva Marina
Saco Vázquez, Manuela
Coordinator/Director: Cossío Silva, Francisco José
Date: 2009
Published in: Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (2009), p 1-16
ISBN/ISSN: 9788473566094
Document type: Presentation
Abstract: La ponencia que se presenta forma parte de una investigación más amplia, cuyo objetivo final es la creación de un Sello de calidad de un destino turístico. En este contexto se ha propuesto la creación de un Sello de calidad e identificativo de deter...
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This study is included into a larger and deeper research, and its main objective is the creation of a quality label for a touristy destination. In this context, it has been proposed the launched of a quality label which was able to describe those touristy services suitable for families in the Canary Islands. The specific fields of performance of our research try covering the following aspects, such as: the label definition, customer analysis, the advantages of the label for the tourist and for the enterprises/institutions, and finally the requirements that the establishment have to fulfil in order to obtain this label. To reach these objectives, we have used secondary and primary information sources. With respect to the last ones we have applied a personal survey to families who participate of the decision process in the tourism product buy.
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