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Artículo
Rational vs emotional communication models. Definition parameters of advertising discourses
(Universidad de Sevilla, 2018)
The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating ...
Artículo
Tipos de product placement: una visión teórica
(Universidad de Sevilla, 2020)
La técnica publicitaria de product placement es una herramienta de comunicación comercial ligada al sector audiovisual casi desde sus inicios. A lo largo de todo este tiempo, se detecta una evidente evolución de la misma ...
Artículo
The reader of Red Chronicle between Tastes and Images. Daily Extra Case
(Universidad Sevilla, 2019-12-31)
The red chronicle is a genre that is used to name the reports, which, for the most part, present attacks on the life of a human being. The printed media, popularly called “Amarillistas” or “Sensationalists”, have ...