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Artículo
Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)
The competition in global marketplaces is progressively increasing due to a large number of local players that form the telecom industry. For this reason, it is essential for companies to establish a strong brand image to ...
Artículo
How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business
(Universidad de Sevilla, 2019)
Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads ...