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Artículo
Exploratory factorial structure of Internet user reliability on the eve of federal elections
(Universidad de Sevilla, 2019)
Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting a debate and public consensus, generate negative emotions that result in social hopelessness, ...
Artículo
Rational vs emotional communication models. Definition parameters of advertising discourses
(Universidad de Sevilla, 2018)
The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating ...