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- IROCAMM: International Review of Communication and Marketing Mix
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Listar IROCAMM: International Review of Communication and Marketing Mix por autor "Vilajoana-Alejandre, Sandra"
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Are the spin doctors a figure of priority interest for public relations?
Vilajoana-Alejandre, Sandra; Aira, Toni (Universidad de Sevilla, 2019)This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the ...