- idUS
- Editorial US
- Revistas US
- IROCAMM: International Review of Communication and Marketing Mix
- Listar IROCAMM: International Review of Communication and Marketing Mix por autor
Listar IROCAMM: International Review of Communication and Marketing Mix por autor "Hasan Mahmud, Niaz"
Mostrando ítems 1-1 de 1
-
Artículo
Vodafone: The relationship between brand image and online marketing strategies
Hasan Mahmud, Niaz; García-Medina, Irene (Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...