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Listar IROCAMM: International Review of Communication and Marketing Mix por autor "González Oñate, Cristina"
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Rational vs emotional communication models. Definition parameters of advertising discourses
González Oñate, Cristina; Farràn Teixidó, Eduard; Vázquez Cagiao, Pablo (Universidad de Sevilla, 2018)The new information technology, as well as changes in the consumer, have generated transformations in the strategic ...