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- IROCAMM: International Review of Communication and Marketing Mix
- Listar IROCAMM: International Review of Communication and Marketing Mix por autor
Listar IROCAMM: International Review of Communication and Marketing Mix por autor "García-Medina, Irene"
Mostrando ítems 1-2 de 2
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Artículo
How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business
García-Medina, Irene; Correia, Pedro Alvaro Pereira; Alberola Amores, Leonor (Universidad de Sevilla, 2019)Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in ...
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Artículo
Vodafone: The relationship between brand image and online marketing strategies
Hasan Mahmud, Niaz; García-Medina, Irene (Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...