Listar IROCAMM: International Review of Communication and Marketing Mix por título
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Artículo
Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...
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Artículo
Xenophobia and Fake News. Analysis of the confused news flow. Maldita Migración Project
(Universidad de Sevilla, 2020)The term “fake news” is translated as false news and its intention is to misinform. Although as Wardle (2017) expresses, ...