Listar IROCAMM: International Review of Communication and Marketing Mix por título
Mostrando ítems 71-89 de 89
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Terrorismo mediático: Influencia de los Medios de Comunicación en la construcción social del miedo sobre la participación del menor en las Maras
(Universidad de Sevilla, 2020)La construcción social del miedo entorno a las maras es una realidad emergente en Honduras que forma parte de la cotidianidad. ...
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The analysis of business model canvas on the design of electronic commerce systems based on the Indonesian Army
(Universidad de Sevilla, 2020)This research aimed to know about framing the market opportunity, formulating the market strategy, designing the customer ...
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The commercialization of the Internet in Spain and its impact on communication between 1980 and 2000
(Universidad de Sevilla, 2024)Although the first Internet experiences in Spain are related to e-mail and the use of some functionalities, such as file ...
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The communication of sexual diversity in social media: TikTok and Trans Community
(Universidad de Sevilla, 2022)This paper analyzes the communication of sexual diversity in social networks, based on the analysis of ten accounts of ...
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The communication of social causes in times of Instagram. An analysis of its effect on society
(Universidad de Sevilla, 2020)Social networks are configured as a key tool in the marketing and communication policies of non-governmental organizations ...
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The Impact of Digital Influences on Teen Identity Building
(Universidad Sevilla, 2019-12-31)Nowadays, the use of information and communication technologies has generated significant social, economic and cultural ...
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The Impact of Marketing Strategy on the Sales Performance: A study of Micro and Small enterprises’ owners
(Universidad de Sevilla, 2024)The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed ...
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The importance of the communication strategy in tourism micro-enterprises in Seville
(Universidad de Sevilla, 2021)In the context of excess information that we live in the XXI century, institutional communication becomes essential. Big ...
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The influence of social media usage and health consciousness on the purchasing intention of organic products: the mediating role of attitude
(Universidad de Sevilla, 2023)The purpose of this paper is to analyze the influence of health consciousness (HC) and social media usage (SM) on the ...
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The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do ...
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The reader of Red Chronicle between Tastes and Images. Daily Extra Case
(Universidad Sevilla, 2019-12-31)The red chronicle is a genre that is used to name the reports, which, for the most part, present attacks on the life of ...
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The role of the influence of satisfaction measurement through CRM (Customer Relationship Marketing) towards consumer confidence in Elite Sang Tunas Kid Courses Denpasar
(Universidad de Sevilla, 2020)Kindergarten school at an early age is a form of education that focuses on laying the foundation towards physical growth ...
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The social network as an instrument for the dissemination of the patrimonial and tourist values of the Louvre Museum
(Universidad de Sevilla, 2020)The museums, wrapped in the digital space that currently exists, have found in the social network a useful and essential ...
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Theoretical approach of branding from a semiotic perspective
(Universidad de Sevilla, 2018)This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the ...
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Tipos de product placement: una visión teórica
(Universidad de Sevilla, 2020)La técnica publicitaria de product placement es una herramienta de comunicación comercial ligada al sector audiovisual ...
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Uma reflexão sobre o discurso de ódio nas redes sociais brasileiras
(Universidad de Sevilla, 2021)Este trabalho teve por objetivo identificar as manifestações psíquicas presentes na disseminação do ódio por meio de ...
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UNESCO World Heritage and digital marketing: The case of Monumental Consortium of Mérida
(Universidad de Sevilla, 2020)The development of content management in social networks and web 2.0 have become priority objectives in the development ...
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Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...
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Xenophobia and Fake News. Analysis of the confused news flow. Maldita Migración Project
(Universidad de Sevilla, 2020)The term “fake news” is translated as false news and its intention is to misinform. Although as Wardle (2017) expresses, ...