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Study of the long tail formation within an ewom community. The case of ciao UK

 

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Opened Access Study of the long tail formation within an ewom community. The case of ciao UK
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Author: Olmedilla Fernández, María
Director: Martínez Torres, María del Rocío
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2017-03-23
Document type: Doctoral Thesis
Abstract: Continuous communication among people and ubiquitous online access are fundamental characteristics of online eWOM communities that are facilitating the distribution of a broad range of products and services. eWOM communities have emerged to influenc...
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Cite: Olmedilla Fernandez, M. (2017). Study of the long tail formation within an ewom community. The case of ciao UK. (Tesis Doctoral Inédita). Universidad de Sevilla, Sevilla.
Size: 2.342Mb
Format: PDF

URI: http://hdl.handle.net/11441/60382

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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